Thenee — A helper marketplace for Indian households

The problem

Marketplaces leak. Loyalty fixes it.

Every helper marketplace in India has the same problem: once a consumer finds a helper they like, they take the relationship off-platform — direct WhatsApp, direct payment, no commission, no protection. The marketplace loses the relationship. The helper loses the safety net.

Thenee solves this with BeePoints — a loyalty system that pays both sides more for staying on the platform than they'd save by going around it.

BeePoints — how the loyalty maths work

1 BeePoint = ₹0.10. Both consumers and helpers earn. Re-hire bonuses scale.

Consumer · first task completed (lifetime)+100 BP · ₹10

Consumer · rebook same helper (3rd+ hire)+50 BP · ₹5

Consumer · referral when friend completes first task+200 BP · ₹20

Helper · re-hired by same consumer (3rd+ time)+100 BP · ₹10

Helper · weekly streak (5 tasks in 7 days)+100 BP · ₹10

The economics

💰

10% platform fee · consumer pays nothing

Helpers absorb the platform fee. Consumers pay only the task value. Intentionally underpriced for supply acquisition — bumps to 12% in month 6–12 once supply stabilises.

🐝

Rebook bonuses you can see at the moment of decision

"Rebook Rajesh → earn 30 BP (3× bonus)." Surfaced at the exact moment the consumer might be tempted to go off-platform.

🎟️

Helpers redeem fee waivers, not cash

500 BP = 100% platform fee waiver on next task. Forces continued in-app activity — the loyalty currency only spends inside Thenee.